Meet Mitche

Daddy of 3, best-selling author, serial entrepreneur, international-renowned business speaker, podcast host and amateur gardener Mitche Graf has been a passionate serial entrepreneur for over 25 years, dangling his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running three companies today, he has prided himself on knowing how to squeeze every drop of potential out of his endeavors.


Over the past three decades, Mitche has created two award-winning restaurants,  a bustling catering & events company, a national spice manufacturing business with over 4000 accounts, a photography studio, a cribbage board company, an award-winning limousine business, a portable hot tub rental business, a drive-through espresso company, an educational products company, an athletic fitness testing corporation, and even a night crawler company.

In the middle of all of this, he managed to find time to become President for a Class A affiliate of the world-champion San Francisco Giants baseball team for a season, and undertake a organizational re-brand which culminated in a 12% increase in attendance, one of the best in all of professional baseball in 2019. 


Having started, built, and successfully operated numerous enterprises in a multitude of industries has taught him a simple truth: the same basic business principles apply, regardless of the arena you may play in.


As an educator and motivational speaker, Mitche’s high-voltage seminars and workshops have been delivered around the world to over 75,000 people in nine countries and nearly every state in the U.S. His cutting-edge articles and columns have appeared in the pages of business trade magazines such as Rangefinder, PPA Magazine, Limo Digest, Chauffer Driven, Image Maker, and Fresh Cup, as well as many online marketing sites and blogs.


A majority of his education and training has been from the School of Hard Knocks, from which he has earned his Master’s degree. Through the high-notes of his business home runs, to the low-notes of bankruptcy in the 1990s, Mitche has continued to make bold attempts to redefine the limits of his abilities, and to reinvent the way his businesses operate so they don’t become all-consuming black holes that suck him dry of his creative juices and zest for life.


Getting punched in the face from failure is probably the best teacher he has ever had and most of the lessons he has learned were born out of those failures.


He firmly believes life is meant to be lived, not endured, and we each can make a profound difference in the world. He loves his family, loves his friends, and the rest just falls into place!


Mitche is passionate about the outdoors, and laughing, playing guitar, reading, listening to great music, cooking and eating, drinking good wine, taking a tremendous amount of time off to chill, and most importantly, spending time with his family.


Living in a small country town in Oregon allows him to raise his children the way he was raised....with a hard work ethic and a strong sense of community. He lives with his wife Tami and their three small children Jaycee, Colton, and Sierra, Tilly & Delilah the Dogs, , Coral the Hermit Crab as well several hundred guppies (names not important).


He spends much of his time looking for ways to work smarter, not harder, so he can spend more time doing and enjoying the things in life that are most important to him. He believes that EVERY DAY IS A SATURDAY , and this perspective inspires him to wake up every day with a sense of excitement and enthusiasm to live his life by design.


- Branding
- Marketing
- Time Management
- Lifestyle Design
- Work/Life Balance
- Motivational Speaking
- Entrepreneurship
- Starting A Business